:root{
  --navy:#1E2D6B;
  --navy-deep:#15214F;
  --navy-2:#2A3D85;
  --red:#C8102E;
  --red-deep:#A0152B;
  --sand:#EDE4D7;
  --bg:#F6F7FB;
  --bg-warm:#FAF7F2;
  --body:#1C1F26;
  --muted:#4a5572;
  --border:#E2E5EA;
  --border-soft:#EDEFF3;
  --shadow-card:0 4px 12px rgba(14,30,58,.06);
  --shadow-card-hover:0 12px 28px rgba(14,30,58,.12);
  --radius:8px;
}
*{box-sizing:border-box}
html,body{margin:0;padding:0}
body{font-family:'Inter',system-ui,sans-serif;font-size:17px;line-height:1.6;color:var(--body);background:#fff;-webkit-font-smoothing:antialiased}
img{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
.container{max-width:1240px;margin:0 auto;padding:0 32px}
@media (max-width:640px){.container{padding:0 20px}}
h1,h2,h3{margin:0;color:var(--navy);letter-spacing:-0.02em;text-wrap:balance;hyphens:manual;-webkit-hyphens:manual;overflow-wrap:break-word;word-break:normal}
h1{font-size:clamp(30px,4.8vw,58px);line-height:1.04}
h1 .h1-tag{display:block;font-size:clamp(22px,2.7vw,34px);line-height:1.22;font-weight:500;color:var(--navy);opacity:.72;margin-top:14px;letter-spacing:-0.01em;text-wrap:balance;hyphens:manual;-webkit-hyphens:manual}
h2{font-size:clamp(28px,3.6vw,42px);line-height:1.1}
h3{font-size:22px;line-height:1.24}
p{margin:0;color:var(--body);text-wrap:pretty}
ul{margin:0;padding:0}

.btn{display:inline-flex;align-items:center;gap:10px;padding:16px 24px;border-radius:var(--radius);font-weight:600;font-size:16px;line-height:1;border:1px solid transparent;cursor:pointer;transition:all .18s ease;white-space:nowrap;font-family:inherit}
.btn-primary{background:var(--red);color:#fff;box-shadow:0 4px 12px rgba(200,16,46,.12)}
.btn-primary:hover{background:var(--red-deep);transform:translateY(-2px);box-shadow:0 12px 24px rgba(200,16,46,.18)}
.btn-outline{background:transparent;color:var(--navy);border-color:rgba(30,45,107,.28)}
.btn-outline:hover{background:var(--navy);color:#fff;border-color:var(--navy)}
.btn-light{background:#fff;color:var(--navy);border-color:#fff;box-shadow:0 12px 24px rgba(0,0,0,.16)}
.btn .arr{transition:transform .15s ease}
.btn:hover .arr{transform:translateX(3px)}

.announce{background:var(--navy-deep);color:#fff;font-size:14px;padding:10px 0;letter-spacing:.01em}
.announce-inner{display:flex;justify-content:space-between;align-items:center;gap:28px;flex-wrap:wrap}
.announce-empty{min-height:1.5em;flex:1}
.announce-links{display:flex;gap:22px;font-size:13px}
.announce-links a{color:#fff;border:1px solid rgba(255,255,255,.30);border-radius:999px;padding:6px 12px;background:rgba(255,255,255,.08);transition:background .15s ease,border-color .15s ease}
.announce-links a:hover{background:rgba(255,255,255,.16);border-color:rgba(255,255,255,.55)}
@media (max-width:768px){.announce{display:none}}

.site-header{position:sticky;top:0;z-index:50;background:#ffffff;border-bottom:1px solid var(--border)}
.site-nav{display:flex;align-items:center;justify-content:space-between;height:94px;gap:30px}
.brand-link{display:flex;align-items:center;flex:0 0 auto;width:268px;min-width:268px}
.brand-img{width:268px;height:auto;max-width:none;display:block;object-fit:contain}
.nav-links{display:flex;align-items:center;gap:28px;list-style:none;padding:0;margin:0;margin-right:auto}
.nav-item{position:relative;padding:23px 0}
.nav-item>a{display:inline-flex;align-items:center;gap:8px;font-size:14px;color:var(--body);font-weight:600;letter-spacing:.01em;padding:6px 0;position:relative;transition:color .15s ease;white-space:nowrap}
.nav-item>a:hover,.nav-item>a.active,.nav-item:hover>a,.nav-item:focus-within>a{color:var(--navy)}
.nav-item>a.active::after,.nav-item:hover>a::after,.nav-item:focus-within>a::after{content:"";position:absolute;left:0;right:0;bottom:-2px;height:2px;background:var(--red);border-radius:2px}
.nav-item.has-popup>a::before{content:"";width:8px;height:8px;border-right:1.7px solid currentColor;border-bottom:1.7px solid currentColor;transform:rotate(45deg) translateY(-2px);opacity:.55;transition:transform .18s ease, opacity .18s ease;order:2}
.nav-item.has-popup:hover>a::before,.nav-item.has-popup:focus-within>a::before{transform:rotate(225deg) translateY(-1px);opacity:1}
.nav-popup{position:absolute;top:calc(100% + 10px);left:0;min-width:420px;max-width:620px;background:#fff;border:1px solid var(--border);border-radius:18px;box-shadow:0 28px 60px rgba(20,33,79,.14),0 8px 18px rgba(20,33,79,.06);padding:22px;opacity:0;visibility:hidden;transform:translateY(10px);pointer-events:none;transition:opacity .18s ease, transform .18s ease, visibility .18s ease;z-index:70}
.nav-popup::before{content:"";position:absolute;top:-14px;left:0;right:0;height:16px}
.nav-item:hover .nav-popup,.nav-item:focus-within .nav-popup{opacity:1;visibility:visible;transform:translateY(0);pointer-events:auto}
.nav-popup-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:12px}
.nav-popup-grid.one-col{grid-template-columns:1fr}
.nav-popup-link{display:flex;flex-direction:column;gap:4px;padding:14px 16px;border-radius:14px;border:1px solid var(--border-soft);background:linear-gradient(180deg,#fff 0%,var(--bg) 100%);transition:border-color .15s ease, transform .15s ease, box-shadow .15s ease}
.nav-popup-link:hover{border-color:rgba(30,45,107,.18);transform:translateY(-1px);box-shadow:var(--shadow-card)}
.nav-popup-link strong{font-size:14px;line-height:1.35;color:var(--navy);font-weight:600;overflow-wrap:break-word;hyphens:auto}
.nav-popup-link span{font-size:13px;line-height:1.45;color:var(--muted)}
.nav-popup-link.emphasis{background:linear-gradient(135deg,rgba(30,45,107,.05) 0%,rgba(200,16,46,.06) 100%)}
.nav-cta{display:flex;align-items:center;gap:18px;flex:0 0 auto}
.nav-phone{display:none;align-items:center;gap:8px;font-size:14px;color:var(--navy);font-weight:600;font-variant-numeric:tabular-nums;white-space:nowrap}
.nav-phone .ico{width:28px;height:28px;border-radius:50%;background:rgba(30,45,107,.08);display:grid;place-items:center;color:var(--navy);flex-shrink:0}
.nav-phone .ico svg{width:14px;height:14px;stroke:currentColor;fill:none;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}
.nav-cta .btn{padding:11px 18px;font-size:14px;height:auto}
.nav-cta .btn .arr{width:14px;height:14px}
.hamburger{display:none;width:42px;height:42px;border:1px solid var(--border);border-radius:8px;background:#fff;align-items:center;justify-content:center;cursor:pointer}
.hamburger[aria-expanded="true"]{border-color:var(--navy);color:var(--navy);background:rgba(30,45,107,.06)}
@media (max-width:1100px){.nav-phone{display:none}}
@media (max-width:1180px){.site-nav{gap:24px}.brand-link{width:240px;min-width:240px}.brand-img{width:240px}.nav-links{gap:22px}.nav-item>a{font-size:13px}.nav-cta .btn{padding-inline:14px}}
@media (max-width:980px){.nav-links{display:none}.hamburger{display:flex;width:44px;height:44px;border-color:#dde1ea;color:var(--navy)}.nav-cta .btn{display:none}.nav-cta{gap:0}.site-nav{height:66px;gap:12px}.brand-link{width:150px;min-width:150px}.brand-img{width:150px}.nav-popup{display:none}}

.mobile-menu{display:none}
@media (max-width:980px){
  .mobile-menu{position:fixed;top:66px;left:0;right:0;z-index:49;background:#fff;border-bottom:1px solid var(--border);box-shadow:0 18px 40px rgba(30,45,107,.12)}
  .mobile-menu[hidden]{display:none}
  .mobile-menu:not([hidden]){display:block}
  .mobile-menu-inner{padding:20px 0 24px;display:grid;gap:6px}
  .mobile-menu a{display:flex;justify-content:space-between;align-items:center;padding:14px 0;color:var(--navy);font-weight:600;border-bottom:1px solid var(--border-soft)}
  .mobile-menu a::after{content:"→";color:var(--red);font-weight:500}
  .mobile-menu .mobile-contact{margin-top:12px;display:grid;grid-template-columns:1fr 1fr;gap:10px}
  .mobile-menu .mobile-contact a{justify-content:center;border:1px solid var(--navy);border-radius:8px;padding:13px 12px;font-size:15px}
  .mobile-menu .mobile-contact a::after{display:none}
  .mobile-menu .mobile-contact a.primary{background:var(--red);border-color:var(--red);color:#fff}
}

.eyebrow{display:inline-block;font-size:12px;letter-spacing:.16em;text-transform:uppercase;color:var(--red);font-weight:700}
.service-hero{padding:56px 0 72px;background:
  radial-gradient(circle at top right, rgba(200,16,46,.08), transparent 30%),
  linear-gradient(180deg, #fff 0%, #f7f4ef 100%);
  min-height:680px;display:flex;flex-direction:column;justify-content:center}
.service-hero > .container{width:100%}
/* Uniform hero sizing across all subpages */
.service-hero .hero-grid{align-items:center}
.service-hero .hero-aside{width:100%;align-self:center}
.service-hero .hero-media-card{aspect-ratio:16/11;max-height:380px;width:100%;height:auto}
.service-hero .hero-media-card.portrait,.service-hero .hero-media-card.landscape{aspect-ratio:16/11}
/* Hero headers stay visually uniform across service pages. Detail trust points live below the fold. */
.service-hero .hero-trust{display:none}
.service-hero .trust-point{padding:8px 12px;font-size:13px;line-height:1.35;border-radius:999px;background:rgba(255,255,255,.85);border:1px solid rgba(30,45,107,.10);flex:0 1 auto;align-items:center}
.service-hero .trust-point .trust-icon{width:22px;height:22px;flex:0 0 22px;border-radius:6px}
.service-hero .trust-point .trust-icon svg{width:13px;height:13px}
@media (max-width:980px){.service-hero{min-height:auto;display:block}}
.service-hero.slim{padding:36px 0 44px;min-height:auto}
.service-hero.slim .hero-grid{grid-template-columns:1fr;gap:12px}
.service-hero.slim h1{font-size:clamp(28px,3.6vw,42px);line-height:1.08;margin:0}
.service-hero.slim .hero-subline{font-size:16px;margin-top:8px}
.service-hero.slim .breadcrumbs{margin-bottom:16px}
@media (max-width:768px){.service-hero.slim{padding:24px 0 32px}.service-hero.slim h1{font-size:26px}}
.breadcrumbs{margin-bottom:22px}
.breadcrumbs ol{display:flex;flex-wrap:wrap;gap:12px;list-style:none;padding:0;margin:0;color:var(--muted);font-size:13px}
.breadcrumbs li{display:flex;align-items:center;gap:12px}
.breadcrumbs li:not(:last-child)::after{content:"›";color:#9aa2ae}
.breadcrumbs a:hover{color:var(--navy)}
.hero-grid{display:grid;grid-template-columns:minmax(0,1.15fr) minmax(320px,.85fr);gap:34px;align-items:start}
.hero-copy{padding-right:12px;position:relative;z-index:2;min-width:0}
.hero-copy h1{overflow-wrap:break-word;word-break:normal;hyphens:manual}
.hero-subline{font-size:19px;line-height:1.55;color:var(--body);max-width:760px;margin-top:22px}
.hero-trust{display:grid;gap:14px;margin-top:28px}
.trust-point{display:flex;align-items:flex-start;gap:12px;padding:14px 16px;border-radius:14px;background:rgba(255,255,255,.72);border:1px solid rgba(30,45,107,.08)}
.trust-icon{width:34px;height:34px;flex:0 0 34px;border-radius:10px;background:rgba(30,45,107,.08);display:grid;place-items:center;color:var(--navy)}
.trust-icon svg{width:18px;height:18px;stroke:currentColor;fill:none;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}
.hero-actions{display:flex;flex-wrap:wrap;gap:14px;margin-top:32px}
.hero-aside{position:relative;z-index:1;min-width:0}
.hero-panel{padding:30px;border-radius:22px;background:linear-gradient(160deg,var(--navy) 0%,var(--navy-deep) 100%);color:#eef2ff;box-shadow:0 24px 48px rgba(21,33,79,.22);position:sticky;top:118px}
.panel-kicker{display:inline-flex;padding:7px 10px;border-radius:999px;background:rgba(255,255,255,.1);font-size:12px;letter-spacing:.08em;text-transform:uppercase}
.hero-panel h2{margin-top:18px;font-family:'Source Serif 4',serif;font-weight:500;font-size:32px;line-height:1.1;color:#fff}
.hero-panel ul{list-style:none;margin-top:22px;display:grid;gap:14px}
.hero-panel li{position:relative;padding-left:18px;color:#dce3fb}
.hero-panel li::before{content:"";position:absolute;left:0;top:11px;width:7px;height:7px;border-radius:50%;background:#fff}

.section{padding:88px 0}
.section-soft{background:var(--bg)}
.section-related{padding-top:24px;padding-bottom:56px}
.section-related .section-head{margin-bottom:22px}
.section-related .section-head h2{font-size:22px;line-height:1.3;letter-spacing:-0.01em;font-weight:600}
.section-related .section-head .eyebrow{font-size:11px}
.section-related .related-card{box-shadow:none}
.section-related .related-card:hover{transform:translateY(-1px);box-shadow:none;border-color:rgba(30,45,107,.16);background:#fff}
.section-head{max-width:760px;margin-bottom:34px}
.section-head .eyebrow{margin-bottom:16px}
.section-head p{margin-top:14px;color:var(--muted)}

.answer-block{padding:32px 0 24px}
.answer-grid{display:grid;grid-template-columns:minmax(240px,.7fr) minmax(0,1.3fr);gap:40px;align-items:start}
.answer-copy{display:grid;gap:18px}
.answer-copy p{font-size:17px;line-height:1.72}

.feature-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px}
.feature-card{background:#fff;border:1px solid var(--border);border-radius:18px;padding:26px;box-shadow:var(--shadow-card);transition:transform .18s ease, box-shadow .18s ease,border-color .18s ease}
.feature-card:hover{transform:translateY(-2px);box-shadow:var(--shadow-card-hover);border-color:rgba(30,45,107,.18)}
.feature-card p{margin-top:12px;color:var(--muted)}

.audience-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px}
.audience-card{background:#fff;border:1px solid var(--border);border-radius:18px;padding:24px 24px 26px}
.audience-index{display:inline-flex;width:38px;height:38px;border-radius:50%;background:rgba(30,45,107,.08);color:var(--navy);align-items:center;justify-content:center;font-weight:700;margin-bottom:18px}
.audience-card p{margin-top:12px;color:var(--muted)}

.process-list{display:grid;gap:16px}
.process-item{display:grid;grid-template-columns:58px minmax(0,1fr);gap:18px;align-items:start;padding:22px 0;border-top:1px solid var(--border)}
.process-item:last-child{border-bottom:1px solid var(--border)}
.process-num{width:44px;height:44px;border-radius:50%;border:1.5px solid var(--navy);display:grid;place-items:center;font-weight:700;color:var(--navy)}
.process-item p{margin-top:8px;color:var(--muted)}

.switch-cta{display:grid;grid-template-columns:minmax(0,1.2fr) auto;gap:34px;align-items:center;padding:36px;border-radius:24px;background:linear-gradient(135deg,var(--red) 0%,#a6162d 100%);color:#fff;position:relative;overflow:hidden}
.switch-cta::before{content:"";position:absolute;inset:0;background:radial-gradient(circle at top right, rgba(255,255,255,.14), transparent 34%)}
.switch-copy,.switch-action{position:relative;z-index:1}
.switch-copy .light{color:#ffe2e2}
.switch-copy h2{margin-top:16px;color:#fff}
.switch-copy p{margin-top:14px;color:#fee}
.switch-copy ul{list-style:none;display:grid;gap:12px;margin-top:20px}
.switch-copy li{padding-left:18px;position:relative;color:#fff}
.switch-copy li::before{content:"";position:absolute;left:0;top:11px;width:7px;height:7px;border-radius:50%;background:#fff}

.case-card{background:#fff;border:1px solid var(--border);border-radius:20px;padding:8px 26px;box-shadow:var(--shadow-card)}
.case-row{display:grid;grid-template-columns:minmax(180px,.33fr) minmax(0,1fr);gap:20px;padding:22px 0;border-top:1px solid var(--border-soft)}
.case-row:first-child{border-top:none}
.case-row strong{color:var(--navy)}
.case-row p{color:var(--muted)}

.faq-section{background:linear-gradient(180deg,var(--navy-deep) 0%,#10204a 100%);color:#e6ebf6}
.faq-section .section-head h2,.faq-section .section-head .eyebrow{color:#fff}
.faq-list{display:grid;gap:12px}
.faq-item{border:1px solid rgba(255,255,255,.12);border-radius:18px;background:rgba(255,255,255,.04);overflow:hidden}
.faq-question{width:100%;background:none;border:0;color:#fff;text-align:left;padding:20px 24px;font:600 17px/1.4 'Inter',system-ui,sans-serif;cursor:pointer;display:flex;align-items:center;justify-content:space-between;gap:14px}
.faq-question::after{content:"+";font-size:24px;line-height:1;color:#fff;opacity:.8}
.faq-question[aria-expanded="true"]::after{content:"−"}
.faq-answer{padding:0 24px 22px}
.faq-answer p,.faq-answer a{color:#d8e0f5}
.faq-answer a{text-decoration:underline}

.end-cta{padding:40px;border-radius:24px;background:linear-gradient(135deg,#fff 0%,var(--bg-warm) 100%);border:1px solid var(--border);box-shadow:var(--shadow-card)}
.end-cta .eyebrow{margin-bottom:16px}
.end-cta p{margin-top:16px;max-width:760px;color:var(--muted)}

/* MidCTA — Conversion-Block mit Text links, CTA-Buttons rechts */
.end-cta.mid-cta{display:grid;grid-template-columns:minmax(0,1.6fr) auto;grid-template-areas:"eyebrow ." "h2 actions" "p actions";column-gap:48px;row-gap:6px;align-items:center;padding:40px 44px}
.end-cta.mid-cta .eyebrow{grid-area:eyebrow;margin-bottom:6px}
.end-cta.mid-cta h2{grid-area:h2;margin:0}
.end-cta.mid-cta p{grid-area:p;margin:12px 0 0;max-width:none}
.end-cta.mid-cta .hero-actions{grid-area:actions;display:flex;flex-direction:column;gap:12px;align-items:stretch;align-self:center;min-width:200px}
.end-cta.mid-cta .hero-actions .btn{white-space:nowrap;justify-content:center}
@media (max-width:820px){
  .end-cta.mid-cta{grid-template-columns:1fr;grid-template-areas:"eyebrow" "h2" "p" "actions";padding:32px 28px;row-gap:0}
  .end-cta.mid-cta .hero-actions{flex-direction:row;flex-wrap:wrap;margin-top:20px;min-width:0}
  .end-cta.mid-cta .hero-actions .btn{flex:1 1 200px}
}

.related-grid{display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:14px}
.related-card{display:flex;flex-direction:column;gap:6px;padding:16px 18px;border-radius:14px;background:var(--bg);border:1px solid var(--border-soft);box-shadow:none;transition:transform .18s ease,border-color .18s ease,background .18s ease}
.related-card:hover{transform:translateY(-1px);border-color:rgba(30,45,107,.16);background:#fff}
.related-card strong{color:var(--navy);font-size:15px}
.related-card span{font-size:13px;line-height:1.45;color:var(--muted)}

.footer{background:var(--navy);color:rgba(255,255,255,.72);padding:88px 0 32px}
.foot-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr 1fr;gap:48px;margin-bottom:64px}
.foot-grid h4{color:#fff;font-size:13px;letter-spacing:.14em;text-transform:uppercase;margin-bottom:22px;font-weight:600}
.foot-grid ul{list-style:none;padding:0;margin:0;display:flex;flex-direction:column;gap:11px;font-size:15px}
.foot-grid a:hover{color:#fff}
.foot-brand p{font-size:14px;line-height:1.6;margin:0;max-width:300px;color:rgba(255,255,255,.6)}
.foot-bottom{border-top:1px solid rgba(255,255,255,.1);padding-top:28px;display:flex;justify-content:space-between;flex-wrap:wrap;gap:16px;font-size:13px;color:rgba(255,255,255,.5)}
.foot-bottom-links{display:flex;gap:24px;flex-wrap:wrap;align-items:center}
.foot-agency-credit{color:rgba(255,255,255,.35);font-size:12px;letter-spacing:.01em}
.foot-agency-credit a{color:rgba(255,255,255,.55);text-decoration:none;border-bottom:1px solid rgba(255,255,255,.15);padding-bottom:1px;transition:color .15s ease,border-color .15s ease}
.foot-agency-credit a:hover{color:rgba(255,255,255,.85);border-color:rgba(255,255,255,.4)}
.foot-logo-img{height:56px;width:auto;display:block;margin-bottom:18px;background:#fff;padding:8px 12px;border-radius:6px}
@media (max-width:1180px){.feature-grid,.audience-grid{grid-template-columns:repeat(2,minmax(0,1fr))}.related-grid{grid-template-columns:repeat(3,minmax(0,1fr))}}
@media (max-width:1100px){
  .hero-grid,
  .hero-grid.visual,
  .hero-grid.visual-reverse{grid-template-columns:1fr}
  .hero-copy{padding-right:0}
}
@media (max-width:980px){
  .hero-grid,.answer-grid,.switch-cta{grid-template-columns:1fr}
  .hero-panel{position:static}
  .foot-grid{grid-template-columns:repeat(2,1fr);gap:40px}
  .foot-brand{grid-column:span 2}
}
@media (max-width:720px){
  .section,.service-hero{padding-top:54px;padding-bottom:54px}
  .section-head{margin-bottom:24px}
  .feature-grid,.audience-grid,.related-grid{grid-template-columns:1fr}
  .case-row{grid-template-columns:1fr;gap:8px}
  .hero-subline{font-size:17px}
  .hero-actions{align-items:stretch}
  .hero-actions .btn{width:100%;justify-content:center}
}
@media (max-width:560px){
  .foot-grid{grid-template-columns:1fr}
  .foot-brand{grid-column:span 1}
  .switch-cta,.end-cta,.feature-card,.audience-card,.hero-panel{padding:24px}
  .faq-question{padding:18px 16px;gap:12px;font-size:15.5px;min-height:56px}
  .faq-answer{padding:0 16px 18px}
}